The pulsating lights, the sound of coins clinking in slot machines, and the smell of rich cigars combine to create a sexy atmosphere where champagne glasses clink and tourists and locals mingle, creating an incredible buzz. It’s the sort of place where you want to stay and try your luck at a few rounds of poker or blackjack. But as much as the casino aims to make you feel good, it’s also designed to keep you spending.
Every aspect of the environment is engineered to lead you deeper into the gambling maze. The floors are deliberately designed to be labyrinthine, with no straight lines leading to the exits or between gaming tables. This makes it hard to leave, even if you’re feeling thirsty or hungry. And casinos serve free booze, which lowers your inhibitions and clouds your judgment. This helps you feel like you’re not losing your money as fast, so it’s easier to spend more.
In addition to free booze, casinos offer comps to their best players, which encourage people to stay longer and gamble more. These can include hotel rooms, food and drink, show tickets or limo service. These rewards are often based on the amount of time you play and how much you bet, so it’s important to know what to expect before signing up.
Beyond the gaming floor, many casinos have a luxury hotel, cutting-edge technology, flexible event and entertainment spaces, and award-winning restaurants to attract more non-gaming business. A smart marketing strategy can help you maximize your revenue from these sources by targeting groups and event planners searching for similar hotels and destinations online. With Cvent, you can target these planners with Competitive Market Ads that appear when they are actively researching solutions to their needs — right at the moment when they are most likely to follow through on their search.
