A casino offers a unique experience that attracts people of all ages. From the young teenagers who strut around tables expecting to win big to the grandmothers who take weekend bus trips with friends, everyone is there for one thing – a good time. With music blaring, coins clinking and the thrill of knowing your luck could change at any moment, it’s hard not to get caught up in the excitement.
But how do casinos keep their guests hooked? The answer lies in a series of tricks and traps that make it difficult for patrons to step away from the table. They use sounds, lights and physical design to create an environment that is at once welcoming yet hard to walk away from.
Unlike most establishments, you won’t see a clock in a casino. This is because the management wants you to lose track of time, focusing only on how much you’ve lost or won in a given game. In addition, the elaborate surveillance systems give a high-tech eye-in-the-sky view of every table, window and doorway so staff can monitor suspicious patrons or spot cheating machines.
With this in mind, it’s important for casino marketers to stay up-to-date on gaming trends and opportunities to reach new audiences. E-sports, virtual and augmented reality and other technology are all changing the way people play. Partnering with e-sports teams or platforms can help increase brand exposure and bring in new customers.